R.M.Williams > Undeniable Character

In late February 2019 I had the unbelievable opportunity to spend most of the day with one of Hollywood’s biggest stars, Australia’s own Hugh Jackman.

The Clemenger BBDO “Undeniable Character” campaign brings together two Australian icons. Hugh will play a pivotal role telling stories about the brand, & the boots, to audiences all over the world.


As you can imagine Hugh was fantastic to work with & we all achieved what we set out to. But, we did fall a little behind time! Hugh walked through the Adelaide factory & spoke with as many workers as possible. He didn’t just say hi in passing, he stopped for a genuine chat. By the end of the day he’d signed many autographs, for the girls that included a little love heart! There were photos taken & even a hug or two!

My role as 2nd unit saw me shooting EPK content & slipping in alongside the main unit to offer another angle.

Adelaide Now > Hugh Jackman becomes new R.M.Williams ambassador.