Playford Alive > TVC

The agency brief was to create POVs of both a baby & a dog exploring the Playford Alive estate for their future home.

RedBikini Director Justin O’Brien wanted to make it as realistic as possible & not just achieve the look by shooting handheld. Justin & DoP Pete Hall built ‘Helmet Cam’ by mounting a HDSLR camera to a motorcycle helmet. Pete wore the rig throughout the shoot. Everybody involved were pleased with the end result & achieved a look not often seen on our screens.

  • Production Company: RedBikini
  • Director: Justin O’Brien
  • 1st AD: Kelly Carpenter
  • Production Assist: Katie Powell
  • DoP: Pete Hall
  • Focus Puller / Cam Assistant: Mark Cowley
  • Props/Grip: Tim Harrison
  • Sound Recordist: Jonathan Baker
  • Makeup: Samantha Higham
  • Caterer: Louise Heesom
  • Work Experience: Chris Warman & Mira Soulio