LeCornu > TVC

In 1861 Phillip Joshua LeCornu leased a small shop in North Adelaide to produce furniture. His business grew well over the years, & despite Adelaide's population in 1974 LeCornu's was classified the world's largest self-serve furniture warehouse/showroom. Today LeCornu is as big as ever but in 2011 a much needed freshen up was required which included many internal changes, a change of logo & a new corporate TVC.

 
Many archival family photographs were used in the 2011 TVC, & in one sequence you see imagery from a 1975 TV spot. This TVC was produced by legendary South Australian Director/DoP Milton Ingerson OAM ACS. One version of the TVC was in fact a 2 minute cinema ad. These TVCs ran for a number of years. It's fair to say that Milton Ingerson was 2011 TVC Director/DoP's mentor & friend. When Mark Evans was asked to produce the 2011 ad how could he say no.
 
Crew:
  • Agency - Scott Advertising
  • Director /DOP - Mark Evans
  • Editor & Data Wrangler - Steve Deeble
  • Camera Operator - Pete Hall
  • Camera Assist / Focus - Mark Cowley
  • Camera Assist / Clapper - Dave Gregan
  • Gaffer / Grip - Marcus Bosisto
  • Best Boy - Darcy Sullivan
  • Producer Assist / Unit - Julienne Clark
  • Standby / Props - Greg Amber
  • Props Assist - Jack Evans (Day 1)
  • Make Up - Tracy Phillpot (Day 2)
  • Cameras - Arri Alexa & Canon 5DMKII HDSLR